Experience Files July 19, 2024

**Maximizing Success in Union County’s Real Estate Market: Our Local Selling Tips**

Union County, New Jersey, with its vibrant communities, enhanced public transportation options, excellent educational programs and social opportunities and convenient access to New York City, presents a dynamic real estate market. To sell your home successfully in this competitive area, even in a strong sellers market, it’s crucial to understand local market trends and implement sophisticated selling techniques, in partnership with the experienced, ethical and expert strategists of CENTURY 21 JRS Realty, to maximize your real estate experience and value. Here are some of our best local selling tips!

**1. Market Expertise:**

Union County’s real estate market can vary significantly between towns like Westfield, Summit, and Elizabeth. Ask us at CENTURY 21 JRS Realty about recent sales in your specific area to get a realistic idea of your home’s market value. Websites like https://jrsrealty.sites.c21.homes and along our local real estate agents, can provide valuable insights into current pricing trends and buyer preferences. Of course, our best tool is at the end of this article!

**2. Local Amenities:**

Union County is known for its excellent school districts, parks, and recreational facilities. The  proximity to top-rated schools, can attract those seeking great educational opportunities. Additionally, nearby parks such as Echo Lake Park, Unami or Warinanco Park can appeal to buyers looking for outdoor activities.

**3. Setting the Stage of Your Home:**

Staging can significantly impact how potential buyers perceive your property. While we do not subscribe to the belief that expensive staging is needed or necessary to obtain top dollar, our vast experience having been in literally thousands of local homes can provide you with great tips and utilizing what you already have in your home to maximize its potential. Declutter your home by clearing off counters and pairing down closets with seasonal items shows your home in its best light, with the added benefit of getting a head start on packing for your new home! In Union County, where historic homes are plentiful too, maintaining the charm while incorporating modern touches can appeal to a wide range of buyers. Considering our professional experiences and services will maximize your home’s appeal. However, our goal is to put the hard work of selling firmly on our back, not the backs of our sellers by forcing unnecessary cosmetic work and costly changes to a home you’re leaving. We believe in investing in your future, not needlessly on your past, so our minimal recommendations aim to be little or no cost and only if we believe with absolute certainty that it is necessary and a guaranteed value add.

**4. Leverage Professional Photography:**

High-quality photos are essential in today’s digital age. While this is possible with technology by amateur photographers, professional photography can make your home stand out on listing sites. As your listing agents, we are trained (and excited by!) the extra personalizations and customizations you as the homeowner, who knows what living in your home is like, have done in your time there. It gives us that extra eye to highlight unique architectural features, spacious interiors, and well-maintained landscapes, or creative storage solutions and more. We love a unique and beautiful doorbell, storage solution or hidden laundry chute! For our more remote or unique homes, or vast commercial properties, drone photography can also provide an appealing aerial view of the property and its surroundings.

**5. Market Online and Offline:**

In addition to listing your property on popular real estate websites, including our cooperation with other brokerages, we utilize social media platforms like Facebook and Instagram, TikTok and YouTube to reach a broader audience. We collaborate intensely to maximize the audience for your home, with the focus on what is best our client, not for the brokerage! Wherever your highest and best buyer is, we will get your property in front of them. Local community boards, neighborhood facebook groups and e-newspapers can also be effective in targeting Union County and the surrounding residents who might be looking to move within the area. Not to mention our expansive commercial partnerships and tools such as Crexi to provide that additional service for our clients and community.

**6. Partner with Us, Your Local Real Estate Agent:**

A local agent will have a deep understanding of Union County’s market nuances. We can provide valuable advice on pricing, marketing strategies, and negotiations. Our network of potential buyers and other agents can also expedite the selling process. “We Are Local” isn’t just a factual statement but a service code we live by. You will find CENTURY 21 JRS Realty agents standing next to you at school pick up or in the drop off line, coaching or cheering on the children at their games and shows, supporting local businesses, and the community in general, in your areas of worship and restaurants you frequent and beyond. For nearly 40 years, we have lived and worked in our very own communities and know every inch of the areas we serve because we are in them every day.

**7. Prepare for Showings:**

Great marketing like ours at CENTURY 21 JRS Realty will attract serious buyers. Ensure your home is presentable, available, well-lit, and welcoming. Providing easy access as we do to information about the property, neighborhood, and local amenities can leave a lasting impression.

By implementing these tips, together with CENTURY 21 JRS Realty agents, you will enhance your home’s appeal, experience the least stress possible and increase your chances of a successful sale in Union County’s vibrant real estate market.

Our final tool is the amazing Neighborhood News, bringing the most local, customizable real estate information in the specific zip code you choose! Every month Neighborhood News provides exclusive access to all, not just C21, real estate data and local market trends within a ZIP code. You can see more detailed information for this specific ZIP code by clicking through the report received.  When viewing your unique report, feel free to browse other ZIP codes for information about other areas too. You can always change the default ZIP code to an area that better suits your needs. See what’s happening in your neighborhood and beyond and start here- http://tiny.cc/C21JRSNeighborhoodNews